I started my blog a year and a half ago to share my frugal finds with my friends. They were shocked to find out that I bought, wore and received compliments on items I purchased at Walmart, CVS and even a local car wash. And although my focus is and always will be affordable fashion, I do also shop at Nordstrom, carry Louis Vuitton and Rebecca Minkoff handbags on a regular basis and get my nails and hair done several times a month. With that said, when I started my blog I had no idea that it and myself would grow with it. It has become something I hope to do full-time in the next couple of years and spend all my free time, which isn’t much, working on it. The problem is, brands and some people judge me by the name of my blog/Instagram handle. And I totally get it. When I interview people at work, if they are not dressed appropriately it can send the wrong message. But I’m going off a first impression as do brands with my blog name. Some brands have told me that they are “high end” or “luxury” and that they didn’t think a collaboration would be a good fit and that my followers wouldn’t be engaged in the product.
That started happening early on and honestly it was getting old. I not only want to show my followers amazing affordable fashion, but also show you great fashion and products at all price points.
And it wasn’t just brands. It was people too. I would mention that I’m a blogger and they would say, “that’s so cool! What’s your blog name?” And I would say, “The Frugal Fashionista of OC.” And they would kind of just say, “oh” and change the subject. Awkward!
And I just want to be clear. I’m not changing my blog name because I’m embarrassed or ashamed of being frugal. I’ve actually worked with some amazing brands and have held some amazing in-store events under the name The Frugal Fashionista of OC and will continue to work with those brands. I’m changing it so that I can reach a broader audience with both followers and brands and bring you more of everything or in this case All Things Alison.
So I hope you continue to follow me and see what new adventures this new blog name brings. I’m super excited and I want to thank you for all your support this past year and a half! And in case you want to shop my cute outfit, and yes it’s affordable, I linked everything HERE!
Yours always in fashion, Alison xoxo